About Us
Jennifer Haley has a passion for fashion and the arts and is always spotted at Fashion events.
Jennifer’s path to becoming a fashion tastemaker was winding. After studying communications at Lynn University, and spending an amazing semester studying abroad in Italy and Ireland, Jennifer moved across the country to Los Angeles to pursue her dream of becoming an actress. In between booking jobs for CSI: Miami and stage work at the Beverly Canon Theater, Jennifer found her true passion: Fashion. After working as the buyer for Siany one of LA’s top boutiques, Jennifer moved back to South Florida to open her own high-end store for Boca Raton’s well-heeled clientele. From being a buyer, store owner and merchandiser, Jennifer always favored the design side of fashion and has been bag crazy since she can remember so she opted to start designing and producing her own collection full time.
Jennifer has produced major fashion and charity events in Boca Raton, Miami and NYC, including The Young Friends of Elie Weisel event in NYC - where she styled A-List actress Natalie Portman - and the Best Buddies Miami fundraiser at Nikki Beach in Miami.
Jennifer Haley
Handbag & jacket designer since 2010.
Mom of two. Lover of fashion, ambiance, and community.
My career in fashion began over a decade ago, designing handbags worn by style icons and celebrities including Selena Gomez, Rachel Zoe, Demi Moore, Heidi Klum, and Vanessa Hudgens. My collections have been sold in over 100 boutiques nationwide and featured in Vogue, O, The Oprah Magazine, Country Living, InStyle, and more. In 2016, one of my designs was honored as Bag of the Year by O, The Oprah Magazine—a moment I’ll always cherish.
I met my husband while living in Los Angeles, spent 11 years building my brand in South Florida, and now happily call upstate New York home, nestled in the foothills of the Adirondack Mountains. After choosing to slow down and embrace a more grounded lifestyle, I found a deeper purpose in community—serving as the Recreation Director for the Town of Greenfield, where bringing people together and creating meaningful experiences is at the heart of everything I do.
Design has always gone far beyond handbags for me. I’ve spent over 20 years styling outfits, spaces, and experiences, and I truly believe that how you feel starts with how you surround yourself. What you wear sets the tone for your day, just like candles, flowers, textures, and thoughtful details create warmth and ambiance at home.
In addition to my own designs, I love curating and sharing other brands and home accessories that inspire me—pieces that feel cozy, intentional, and lived-in. From fashion to décor to entertaining, everything I create and share is rooted in confidence, comfort, and connection.
Because style isn’t just what you wear—it’s how you live.